Site Seal logo

    • As the Internet intertwines with our daily lives, the level of digital fraud is growing - and the user is well aware of this. Suppliers of goods and services must gain the trust of their potential customers, and this is especially true of the e-commerce world: if there is no trust, there is no desire to make a purchase. The very first way to build customer confidence is to assure the user that his data is protected. If the client sees that the site owner is doing everything possible to ensure the security of his transactions, then the likelihood of making a purchase grows significantly.

      The converse is also true: if the buyer understands that the site owner is not particularly concerned about the security of user data, the buyer will make his purchase on another site, where he will feel more secure. This is basic sanity: which online store inspires more trust - with or without SSL SSL trust seal?

      • 1

        Site Seal impact on conversions

        Having realized this, it is not difficult to guess, and this is confirmed by statistics that the presence of an SSL certificate and a seal of trust, which is supplied by a certification center, directly affect the indicators of customer acquisition, and this effect is quite significant. For example, according to a study by DigiCert (Symantec) on the Central Reservation Service hotel room reservation website, conversion increased by 30% after posting a trust seal that said SSL was protected by certificate.

      • 2

        Site seals increase store middle check

        Conversion is not all that is affected by the SSL trust seal. When a user trusts a website more, he is ready not only to make a purchase but also to spend more money. This means that on the site with the seal of trust installed, both conversion and the average check are the most important indicators of the effectiveness of the online store. As reported in a report on one of Comodo’s case studies, the conversion on the client’s site increased by 11%, but beyond that site visitors spent 23% more on a single purchase than before installing an SSL certificate and trust seal from Comodo (Sectigo now). In the light of such statistics, it is not at all surprising that Netcraft analytic company in 2011 determined that almost all the largest websites in the world have either an SSL certificate with Extended Validation or simply with a company verification (Organizational Validation).

        Benefits of Site Seal

        • increasing confidence in the website and online business;
        • confirmation that the organization has been verified by a trusted certification authority;
        • creating a sense of reliability among visitors that is necessary to complete transactions;
        • increase the level of site conversion.

    Site Seal examples

    Here is a list of most common Site Seal logos and trust logos for certificates we sell in our SSL store:

    GoGetSSL® Secure Domain SSL (FLEX)
    GoGetSSL® Domain SSL
    GoGetSSL® Multi-Domain SSL (FLEX)
    GoGetSSL® Multi-Domain Wildcard SSL
    GoGetSSL® Public IP SAN
    GoGetSSL® 90-day Trial SSL
    GoGetSSL® Wildcard SSL
    GoGetSSL® BusinessTrust
    GoGetSSL® BusinessTrust EV
    GoGetSSL® BusinessTrust EV SAN
    GoGetSSL® BusinessTrust SAN
    GoGetSSL® BusinessTrust Wildcard
    EV SSL
    Sectigo Multi-Domain EV SSL
    Sectigo Multi-Domain SSLv Sectigo Multi-Domain Wildcard SSL
    Sectigo Multi-Domain Wildcard SSL OV
    Sectigo Platinum SSL
    Sectigo SSL Certificate
    Sectigo SSL UCC DV
    Sectigo SSL UCC OV
    Sectigo UCC DV Wildcard SSL
    Sectigo UCC OV Wildcard SSL
    Sectigo SSL Wildcard
    Sectigo Trust Seal
    Sectigo InstantSSL
    Sectigo InstantSSL Premium
    Sectigo InstantSSL Premium Wildcard
    Sectigo InstantSSL Pro
    InstantSSL Trust Seal
    Sectigo PositiveSSL
    Sectigo PositiveSSL EV
    Sectigo PositiveSSL EV MDC
    Sectigo PositiveSSL Multi-Domain
    Sectigo PositiveSSL Multi-Domain Wildcard
    Sectigo PositiveSSL Wildcard
    Sectigo Essential SSL
    Sectigo Essential Wildcard SSL
    Sectigo Trial SSL
    PositiveSSL Trust Seal
    RapidSSL Standard
    RapidSSL Wildcard
    RapidSSL 30-day Trial
    RapidSSL Trust Seal
    GeoTrust QuickSSL Premium (Flex)
    GeoTrust QuickSSL Premium SAN
    GeoTrust QuickSSL Premium Wildcard
    GeoTrust TrueBusinessID OV (Flex)
    GeoTrust TrueBusinessID EV
    GeoTrust TrueBusinessID EV SAN
    GeoTrust TrueBusinessID SAN
    GeoTrust TrueBusinessID SAN Wildcard
    GeoTrust TrueBusinessID Wildcard
    Geotrust Trust Seal
    Thawte SSL 123 (Flex)
    Thawte SSL 123 Wildcard
    Thawte Web Server EV
    Thawte Web Server OV (Flex)
    Thawte Wildcard SSL
    Thawte Trust Seal
    DigiCert Basic EV
    DigiCert Basic OV (Flex)
    DigiCert Secure Site (Flex)
    DigiCert Secure Site EV
    DigiCert Secure Site Pro (Flex)
    DigiCert Secure Site Pro EV
    DigiCert Secure Site Pro Wildcard
    DigiCert Secure Site Wildcard
    DigiCert Wildcard SSL
    DigiCert Trust Seal